The Impact of Health Claims on Consumer Search and Product Evaluation Outcomes: Results from FDA Experimental Data
Author:
Affiliation:
1. Department of Agricultural, Environmental and Development Economics, Ohio State University.
2. Consumer Studies Branch, Center for Food Safety and Applied Nutrition, U.S. Food and Drug Administration.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/074391569901800110
Reference44 articles.
1. Nutrition Labeling for Canned Goods: A Study of Consumer Response
2. The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach
3. Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments
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