Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing-Reference-Cited by-同舟云学术

Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

Published:1993-03 Issue:1 Volume:12 Page:97-105
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Robin Donald P.¹,Reidenbach R. Eric²

Affiliation:

1. University of Southern Mississippi.

2. Center for Business Development and Research, University of Southern Mississippi.

Abstract

The authors suggest and support three characteristics that should be useful for the development of a workable ethical philosophy for marketing. They also illustrate why the adaptation of currently popular “ grand narratives” from moral philosophy is unsuitable for marketing and why marketing must work to develop its own philosophy.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/074391569501200110

Reference33 articles.

1. Challenging the Egoistic Paradigm

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