Affiliation:
1. Professors of Marketing
2. Professor of Management at Southwest Texas State University.
Abstract
Young adults ages 16 to 24 were surveyed regarding their perceptions of alcohol warnings and the risks associated with alcohol consumption. Respondents who reported consuming larger quantities of alcohol perceived alcohol consumption to be significantly less risky than respondents who reported consuming smaller quantities of alcohol. There were no significant differences between males and females and between Hispanics and Anglos in the perceived risk of consuming alcoholic beverages.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
18 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献