Games, Contests, and Sweepstakes Run Afoul: A State of Legal Disorder
Author:
Affiliation:
1. Michigan State University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/074391569101000114
Reference46 articles.
1. The Future for Trading Stamps and Games
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2. To Gamble or Not to Gamble? The Role of Gender, Sociality, and Attitudes Toward Risk;Journal of International Consumer Marketing;2016-09-09
3. Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests;Journal of Marketing Theory and Practice;2015-01-02
4. Rational and irrational influences on lucky draw participation;International Journal of Advertising;2013-01
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