Affiliation:
1. Marketing in the Graduate School of Business Administration at Northwestern University.
Abstract
Trading stamps and customer games of chance have been two of the more important types of nonprice promotion in the supermarket industry. The employment of these two promotional tools has declined from their peak years. This article is concerned with the question of whether the use of stamps and games has stabilized or if the use of trading stamps and games is in the early stages of a major decline.
Subject
Marketing,Business and International Management
Cited by
5 articles.
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