Marketing of databases produced in the United Kingdom

Author:

Bibby Lindsay1,East Harry1

Affiliation:

1. Department of Information Science, The City University, London EC1V 0HB, United Kingdom

Abstract

The paper considers the growth in the number of UK-pro duced online databases, which has been in parallel with the expansion of European host services, and discusses the ap proaches of commercial and nonprofit organizations to market ing. The findings of a survey of marketing practices and attitudes amongst UK producers of nonnumerical databases are described.

Publisher

SAGE Publications

Subject

Library and Information Sciences,Information Systems

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Effective Techniques for Marketing Electronic Resources;The Journal of Academic Librarianship;2018-07

2. Abstracting and indexing services produced in the UK;Journal of Information Science;1987-10

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