Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation
Author:
Affiliation:
1. Department of Management Sciences, Tamkang University, No. 151, Yingjuan Rd., Danshuei Dist, New Taipei City, Taiwan, R.O.C
2. Department of Food and Beverage Management, Shih Chien University, New Taipei City, Taiwan, R.O.C
Abstract
Funder
The Ministry of Science and Technology, Taiwan, Republic of China.
Publisher
SAGE Publications
Subject
General Social Sciences,General Arts and Humanities
Link
http://journals.sagepub.com/doi/pdf/10.1177/21582440221139469
Reference63 articles.
1. Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction
2. The role of brand love in consumer‐brand relationships
3. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
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