Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience
Author:
Affiliation:
1. Shandong Jianzhu University, Jinan, China
2. Changshu Institute of Technology, Changshu, China
3. Hebei University of Economics and Business, Shijiazhuang, China
4. Jeonbuk National University, Jeonju, South Korea
Abstract
Funder
Doctoral foundation of Shandong University of Architecture
Shandong Social Science Foundation
Publisher
SAGE Publications
Subject
General Social Sciences,General Arts and Humanities
Link
http://journals.sagepub.com/doi/pdf/10.1177/21582440211052256
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