The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman-Reference-Cited by-同舟云学术

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The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Published:2018-04 Issue:3 Volume:8 Page:215824401880083
ISSN:2158-2440
Container-title:SAGE Open
language:en
Short-container-title:SAGE Open

Author:

Al Badi Khalid Suidan¹²

Affiliation:

1. Ministry of Health, Oman

2. Al Buraimi University College, Oman

Publisher

SAGE Publications

Subject

General Social Sciences,General Arts and Humanities

Link

http://journals.sagepub.com/doi/pdf/10.1177/2158244018800838

Reference29 articles.

1. Pricing objectives and pricing methods in the services sector

2. Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

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