An Integrative Overview of the Quality Dimension: Marketing Implications for the Consumer-Oriented Health Care Organization
Author:
Affiliation:
1. Center for Health Services Education and Research, St. Louis University
2. Department of Marketing, University of Alabama at Birmingham
Publisher
SAGE Publications
Subject
General Medicine
Link
http://journals.sagepub.com/doi/pdf/10.1177/107755879004700204
Reference72 articles.
1. How advertising affects employees
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1. Can social media be used as a hospital quality improvement tool?;Journal of Hospital Medicine;2015-09-21
2. Enhancing Service Orientation Through Emotional Intelligence Amongst Health Care Professionals: A Case Study of Government Hospital in Delhi, India;SSRN Electronic Journal;2012
3. Measuring lay people's perceptions of the quality of primary health care services in developing countries. Validation of a 20-item scale;International Journal for Quality in Health Care;1998-04-01
4. Qualité des soins dispensés en unités de courte durée gériatriques: la perspective des patients;Canadian Journal on Aging / La Revue canadienne du vieillissement;1998
5. Service Quality of Chinese Traditional Medicine in Taiwan: A Comparative Study;The American Journal of Chinese Medicine;1997-01
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