Ideology and (de)legitimation: The Belgian public debate on corporate restructuring during the Great Recession

Abstract

While scholars have examined how micro-textual argumentative strategies are used to (de)legitimize contested corporate practices, less attention has been given to the role of ideologies or broader belief systems, underlying discursive (de)legitimation. Analyzing newspaper articles published after the announcement of two highly debated corporate restructurings in Belgium during the Great Recession, we identify the ideologies underlying (de)legitimizing statements and examine the discursive strategies through which social actors reproduce elements of these ideologies in legitimacy struggles. We show how the ideologies of ‘neoliberal capitalism’ and ‘humanistic capitalism’ shape framings of the restructurings, identity constructions of actors involved and propositions for government measures to prevent future restructurings from happening. Apart from predictable patterns of reproduction, we discern four creative reproduction strategies: ‘refutation of elements of ideological representations’, ‘appropriation of key vocabularies’, ‘hybridization of ideological representations’, and ‘ideological pioneering’. Our study contributes by (1) providing novel insights into how ideologies function as discursive resources for (de)legitimation of contested corporate undertakings, (2) reconsidering the political nature of (de)legitimizing statements, and (3) reflecting on the (im)possibility of resistance against globalization-driven restructurings in multinational corporations and the neoliberal ideological project in general.