Health Promotion Planning and an Interview With Dr. Lawrence Green

Abstract

“If we are to have more evidence-based practice, we need more practice-based evidence.” This quote has become something of a mantra for the health promotions profession’s most pre-eminent scholar, Dr. Lawrence W. Green. This editorial features an interview with Dr. Green and previews the forthcoming 5th edition of Green and Kreuter’s seminal health promotion planning textbook. The new title will be Health Program Planning, Implementation and Evaluation: Creating Behavioral, Environmental and Policy Change, with the Johns Hopkins University Press as the new publisher. Co-Editors for this new edition are Larry Green, Andrea Gielen, Judith Ottoson Darleen Peterson, and Marshall Kreuter. This edition shows the vital progression from planning and implementation to evaluation and has further refined and simplified the visual representation of the planning model. The “enabling factors” that will spawn more practice based evidence are discussed. To enable practice-based research will mean that end users of a service or intervention must be taught to be leaders and advocates for approaches that are responsive to their needs, preferences and values.