New Technology and Conflict Resolution: Digitally Recorded Music-Based Counselling as a Communication Intervention Strategy for Promoting Cattle Ranching in Nigeria

Abstract

This study tests the effectiveness of a music-based counselling intervention that was digitally recorded on 470 herdsmen in Nigeria. The study was a quasi-experiment with the questionnaire as the instrument for data collection. The result of the study showed that the intervention was effective because respondents in the treatment group scored higher regarding the acceptance of ranching, had more positive intention towards cattle ranching, and more readiness to address challenges that come with cattle ranching than their counterparts in the control group. The researchers highlighted the theoretical and practical implications of the results.