From Real to Reel: Enriching Edutainment through Stories of Positive Deviants

Abstract

Entertainment education has proved its mettle in making health communication effective. The craft of designing informative but non-pedantic messages lies in packaging them in an entertaining manner. This article presents the aspects of positive deviant practices solicited through a research in identifying unique behaviours related to some very personal and familial issues like early pregnancy and adoption of contraception and family planning, safe motherhood and countering the preference for a male child. The identified positive deviant behaviours formed the crux of the substance of the script of an edutainment tele-drama series Main Kuch Bhi Kar Sakti Hoon.