Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online
Author:
Affiliation:
1. IQRA University, Karachi, Pakistan.
2. Karachi University Business School, Sindh, Pakistan.
Abstract
Publisher
SAGE Publications
Subject
Communication
Link
http://journals.sagepub.com/doi/pdf/10.1177/09732586211048034
Reference112 articles.
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