The Role of Vlog Content and Vlog Enjoyment On Developing Marketable Travel E-Commerce to Millennial Audiences-Reference-Cited by-同舟云学术

The Role of Vlog Content and Vlog Enjoyment On Developing Marketable Travel E-Commerce to Millennial Audiences

Published:2022-11-16 Issue: Volume: Page:
ISSN:
Container-title:2022 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)
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Author:

Sitinjak Martinus Fieser¹^ORCID,Omar Azizah²,Maulana Yopy³

Affiliation:

1. BINUS Business School, Bina Nusantara University,Jakarta,Indonesia

2. School Of Management, Universiti Sains Malaiysa,Penang,Malaysia

3. BINUS Tourism, Bina Nusantara Univeristy,Jakarta,Indonesia

Funder

Bina Nusantara University

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10017433/10017449/10017471.pdf?arnumber=10017471

Reference39 articles.

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2. How destination image and evaluative factors affect behavioral intentions?

3. The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction

4. Difference between leisure and work contexts: The roles of perceived enjoyment and perceived usefulness in predicting mobile video calling use acceptance;feng;Front Psychol,2017

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1. Exploration of Moderated, Mediated, and Configurational Outcomes of Tourism-Related Content (TRC) on TikTok in Predicting Enjoyment and Behavioral Intentions;Human Behavior and Emerging Technologies;2024-01-31

2. A systematic literature review on vlog marketing: thematic analysis and future research directions;Asia Pacific Journal of Marketing and Logistics;2024-01-12