What is Brand Equity Anyway, and how do you Measure it?-Reference-Cited by-同舟云学术

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What is Brand Equity Anyway, and how do you Measure it?

Published:1996-03 Issue:2 Volume:38 Page:1-17
ISSN:0025-3618
Container-title:Market Research Society. Journal.
language:en
Short-container-title:Market Research Society. Journal.

Author:

Feldwick Paul¹

Affiliation:

1. BMP DDB

Publisher

SAGE Publications

Subject

General Medicine

Link

http://journals.sagepub.com/doi/pdf/10.1177/147078539603800201

Reference45 articles.

Cited by 103 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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