An Integrated Model of Category Demand and Brand Choice-Reference-Cited by-同舟云学术

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An Integrated Model of Category Demand and Brand Choice

Published:1998-07 Issue:4 Volume:40 Page:1-11
ISSN:0025-3618
Container-title:Market Research Society. Journal.
language:en
Short-container-title:Market Research Society. Journal.

Author:

Baltas George¹

Affiliation:

1. University of Warwick

Publisher

SAGE Publications

Subject

General Medicine

Link

http://journals.sagepub.com/doi/pdf/10.1177/147078539804000402

Reference30 articles.

1. Discrete Choice Theory of Product Differentiation

2. A model of consumer choice for national vs private label brands

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Profiling consumers of own brands and national brands using human personality;Journal of Retailing and Consumer Services;2006-11

2. A Stated preference freight mode choice model;Transportation Planning and Technology;2003-04

3. The Supply Chain Impact of Smart Customers in a Promotional Environment;Manufacturing & Service Operations Management;2002-07

4. Utility-consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications;Decision Sciences;2001-09

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