Utility-consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5915.2001.tb00965.x/fullpdf
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1. The CES and the logit
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4. An Integrated Model of Category Demand and Brand Choice
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