Instantiation: Reframing Brand Communication-Reference-Cited by-同舟云学术

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Instantiation: Reframing Brand Communication

Published:2008-03 Issue:2 Volume:50 Page:203-215
ISSN:1470-7853
Container-title:International Journal of Market Research
language:en
Short-container-title:International Journal of Market Research

Author:

Barnham Chris¹

Affiliation:

1. Chris Barnham Research and Strategy

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/147078530805000205

Reference35 articles.

1. Anti-brand communication

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