Affiliation:
1. Martyn Richards Research Ltd
Abstract
Many commentators tell us that the qualitative research tools in most common use, while fit for many purposes, are ineffective in discovering the emotional reasons behind behaviour. In my arena - children and young people's research - I am seeking to address this with the development of creative workshops. With this, I have for the first time combined my dual backgrounds of qualitative research and drama (before retraining as a researcher, I was in theatre for 15 years as an actor and director, including many productions for children). Workshops will comprise a mix of research and drama exercises, together accessing areas normally hidden during, for instance, standard focus groups. The impetus for this development comes from a current trend to involve storytelling in research in some way or another.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3 articles.
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