Perceptions of Branded Clothing by Male Consumers-Reference-Cited by-同舟云学术

Perceptions of Branded Clothing by Male Consumers

Published:1988-01 Issue:2 Volume:6 Page:43-47
ISSN:0887-302X
Container-title:Clothing and Textiles Research Journal
language:en
Short-container-title:Clothing and Textiles Research Journal

Author:

Behling Dorothy U.¹,Witch Jennette²

Affiliation:

1. Department of Home Economics, Bowling Green State University, Bowling Green, OH 43403-0254

2. The Higbee Co., Cleveland, OH 44101

Abstract

This paper describes a study on the effect of brand names on men's perception of quality and price of slacks according to age, income, and socioeconomic class. Results of the study indicate a significant difference in attribution ofqualityfor those subjectsfamiliar with all labels used in the study. Subjects not familiar with labels judged the quality to be the same.

Publisher

SAGE Publications

Subject

Polymers and Plastics,General Business, Management and Accounting,Materials Science (miscellaneous),Business, Management and Accounting (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/0887302X8800600207

Reference13 articles.

1. Reference Group Influence on Product and Brand Purchase Decisions

2. Children's Recognition of Consumption Symbolism in Children's Products

3. Developmental Recognition of Consumption Symbolism

4. The Continuing Significance of Social Class to Marketing

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