Exploring emotional expressions on YouTube through the lens of media system dependency theory

Abstract

This study extends current work by investigating the role social networking sites play in facilitating emotional expressions following the death of a public figure, Michael Jackson. Through the lens of Media System Dependency theory, I perform a qualitative content analysis on comments generated by users of YouTube. Results show that YouTube plays an important role in facilitating emotional expressions as the analysis uncovered a variety of emotions (i.e. sadness and grief, anger and frustration). I also identify other possible micro-level and macro-level effects which may have influenced these emotional responses. This study also found that emotional expressions differed between gender with respect to the passage of time, ongoing events in the environment, and negative reports about Jackson. The results indicate that users can depend on the content provided by YouTube to meet their emotional needs during the grieving process following the death of a public figure.