Abstract
Various operational problems confronting researchers working in the area of media gratifications are discussed. Strategies are delineated and difficulties inherent in each detailed Data from four studies are presented to provide solutions to some of these problems.
Subject
Linguistics and Language,Language and Linguistics,Communication
Reference7 articles.
1. Two Tests of Media Gratifications: Watergate and the 1974 Election
2. On the Use of the Mass Media for Important Things
3. Kline, F.G., P.V. Miller, and A.J. Morrison (1974) "Adolescents and family planning information: an exploration of audience needs and media effects," pp. 113-136 in J. G. Blumler and E. Katz (eds.) The Uses of Mass Communications. Beverly Hills, CA: Sage.
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61 articles.
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