Affiliation:
1. Universiti Sains Malaysia
Abstract
Abstract
Evidence from past news research suggested that people are less interested to
read hard news including public affairs news. Focusing on Malaysia, this study
examines the role of demographic variables, mobile and social media use for
news, perceived news credibility and users’ motivations for news in explaining
online consumption of public affairs news in the setting which is known for its
tight media control. An online survey was employed to collect data from
Malaysian Internet users, aged between 18 and 64, who regularly read news
online. Data were analyzed using multiple regression. The findings of the study
suggest that digital immigrants, or older news users, are more likely to consume
public affairs news than young ones. Malaysians read public affairs news which
they perceive to be highly credible to fulfill their information and social
needs. News organizations in Malaysia can use these findings to design a
strategic approach for a more competitive news industry.
Publisher
John Benjamins Publishing Company
Subject
Economics and Econometrics,General Business, Management and Accounting,Communication,Geography, Planning and Development
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