Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Author:
Affiliation:
1. Assistant Professor of Marketing, Emory University.
2. Foley's Professor of Retailing and Marketing, Texas A&M University.
3. Lecturer in Marketing, Trinity College, University of Dublin.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299305700407
Reference132 articles.
1. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
2. Evolution of the Marketing Organization: New Forms for Turbulent Environments
3. Competitive confrontation in consumer services
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