How to Evaluate your Company Image-Reference-Cited by-同舟云学术

How to Evaluate your Company Image

Published:1959-10 Issue:2 Volume:24 Page:7-10
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Bolger John F.¹

Affiliation:

1. The Bolger Company, Chicago consulting firm which specializes in the evaluation of corporate and media images. He was formerly with the Chicago office of McCann-Erickson, Inc., advertising agency. Mr. Bolger is a graduate of Georgetown University and the Harvard Business School.

Abstract

One of the most popular subjects among marketing men Is how to create the right kind of public image for their company. This article explains the highlights of a new and unique approach to this problem. The method has been used successfully by a number of Chicago companies and advertising agencies.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224295902400202

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