Planning Gains in Market Share-Reference-Cited by-同舟云学术

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Planning Gains in Market Share

Published:1974-07 Issue:3 Volume:38 Page:30-38
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Fogg C. Davis¹

Affiliation:

1. Market Planning for the Electronic Products Division of the Corning Glass Works.

Abstract

A comprehensive approach to the process and problems of planning share gains.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224297403800306

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Nexus between Financial Fundamentals and Automotive (Car) Industry. ARDL approach;E3S Web of Conferences;2021

3. The size-rank relationship for market shares of consumer packaged goods;Applied Economics;2020-06-28

4. The Relationships between Resource Configurations and Launch Strategies in Taiwan's IC Design Industry: An Exploratory Study;Journal of Product Innovation Management;2006-05

5. Extending the Vision of Social Marketing through Social Capital Theory;Marketing Theory;2003-09

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