The size-rank relationship for market shares of consumer packaged goods
Author:
Affiliation:
1. Department of Marketing, The Pennsylvania State University , McKeesport, PA, USA
2. Tippie College of Business, University of Iowa , Iowa City, IA, USA
3. School of Administrative Studies, York University , Toronto, ON, Canada
Funder
funding agencies in the public, commercial, or not-for-profit sectors
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
https://www.tandfonline.com/doi/pdf/10.1080/00036846.2020.1781774
Reference35 articles.
1. Anderson, C. 2004. “The Long Tail.” Wired Magazine . https://www.wired.com/2004/10/tail/
2. Rank-sales relationship in electronic commerce: Evidence from publicly available data on 11 product categories
3. Zipf Distribution of U.S. Firm Sizes
4. Where Gibrat meets Zipf: Scale and scope of French firms
5. Boston Consulting Group . 1976. “The Rule of Three and Four.” Perspectives, No. 187. Boston: Boston Consulting Group.
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