Affiliation:
1. Southern California Laboratories of Stanford Research Institute, Bureau of Business Research at the University of Colorado
Abstract
One phase of recreation of increasing importance is tourism or travel. An increasing percentage of the consumer dollar is going into travel; and new and expanding business opportunities exist for those who serve the traveling public. To increase the success of these operations, more and better information is needed about the tourist markets; and especially needed are techniques to analyze these potential markets. Here is a brief description of a new technique that can be so used.
Subject
Marketing,Business and International Management
Cited by
16 articles.
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