Problems and Challenges in Social Marketing-Reference-Cited by-同舟云学术

Problems and Challenges in Social Marketing

Published:1981-03 Issue:2 Volume:45 Page:79-88
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Bloom Paul N.¹,Novelli William D.²

Affiliation:

1. 1980-81 Visiting Research Professor, Marketing Science Institute, and Associate Professor of Marketing, University of Maryland.

2. President, Porter, Novelli & Associates, Inc., Washington, DC.

Abstract

Numerous problems can arise in attempting to use conventional, textbook approaches in social marketing programs. This article contains a review of these problems and draws on the experiences of the authors for supporting arguments and examples.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298104500208

Reference22 articles.

1. How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior

2. Public marketing: A suggested policy planning paradigm for community development in the city

3. Evaluation of Consumer Education Programs

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