How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior-Reference-Cited by-同舟云学术

How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior

Published:1977-08 Issue:3 Volume:14 Page:316-321
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Blair Ed¹,Sudman Seymour²,Bradburn Norman M.³,Stocking Carol⁴

Affiliation:

1. University of Houston;

2. Survey Research Laboratory, University of Illinois at Urbana-Champaign;

3. Department of Behavioral Sciences, and Senior Study Director at the National Opinion Research Center

4. National Opinion Research Center, University of Chicago.

Abstract

This article reports a nationwide study of response effects based on answers from almost 1,200 respondents to threatening behavioral questions presented in various formats. Results indicate that threatening questions requiring yes-or-no answers can be asked in any format, but that threatening questions requiring quantified answers are best asked in open-ended, long questions with respondent-familiar wording.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377701400306

Reference23 articles.

1. Comparison of a Self-Enumerative Procedure and a Personal Interview: A Validity Study

2. The accuracy of husbands' and wives' reports of the frequency of marital coitus

3. Polygraph and Interview Validation of Self-Reported Deviant Behavior

4. The Validity of Income Reported by a Sample of Families Who Received Welfare Assistance during 1959

5. The Effects of Interview Schedule Variations On Reported Sexual Behavior

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