Affiliation:
1. University of Toronto.
Abstract
Each of the articles in this special section makes a distinctive contribution to the long-standing controversy over the managerial value of the product life cycle concept. This overview is designed to put these articles into a broader perspective by analyzing the major issues of identification, forecasting, and strategy formulation encountered in any meaningful application of the product life cycle.
Subject
Marketing,Business and International Management
Cited by
135 articles.
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