Affiliation:
1. Visiting associate professor of business, Graduate School of Business, The University of Wisconsin.
Abstract
A combination of family income and occupation is introduced as a new explanatory variable in this study of buying behavior. This easy-to-build, new variable may be more helpful in market segmentation and in the task of understanding buying behavior, than either income or occupation used alone.
Subject
Marketing,Business and International Management
Cited by
9 articles.
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