Publisher
Springer International Publishing
Reference16 articles.
1. Fred C. Akers, "Negro and White Automobile Buying Behavior : New Evidence," Journal of Marketing Research (August, 1968), 283–289.
2. A.E. Birdwell, "A Study of the Influence of Image Congruence on Consumer Choice," Journal of Business, 41 (January, 1968), 76–88.
3. James Engel, David Kollat, and Roger Blackwell Consumer Behavior (Hinsdale, Ill.: Dryden Press, 1973).
4. Franklin B. Evans, "Psychological and Objective Factors in the Prediction of Brand Choice: Ford versus Chevrolet," Journal of Business, 32 (October, 1959), 340–369.
5. Franklin B. Evans, "Ford Versus Chevrolet: Park Forest Revisited," Journal of Business, 41 (October, 1968), 445–459.