Commercial Use of Conjoint Analysis: An Update-Reference-Cited by-同舟云学术

Commercial Use of Conjoint Analysis: An Update

Published:1989-07 Issue:3 Volume:53 Page:91-96
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Wittink Dick R.¹,Cattin Philippe²

Affiliation:

1. Johnson Graduate School of Management, Cornell University, and Kellogg Graduate School of Management, Northwestern University

2. Paris, France

Abstract

The authors report results of a survey conducted to update a previous one on the commercial use of conjoint analysis. They document an extensive number of applications and show systematic changes in their characteristics consistent with research results reported in the literature. Issues relevant to the options available to analysts involved in the conduct of conjoint analysis are identified and discussed.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298905300310

Reference24 articles.

1. Model Misspecification in Multiattribute Parameter Estimation

2. Robustness of Conjoint Analysis: Some Monté Carlo Results

3. Commercial Use of Conjoint Analysis: A Survey

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