Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia
Author:
Hoo Wong Chee1, Loy Chong Kim2, Cheng Aw Yoke3, Sigar Donna Tunong2, Zulkifli Zamzul Khairi Bin2, Jomitol Joannie2
Affiliation:
1. aculty of Business and Communication, INTI International University, MALAYSIA 2. UNITAR Graduate School, UNITAR International University,MALAYSIA 3. Office of the Registrar,BERJAYA University College,MALAYSIA
Abstract
This study aims to investigate the influence of Search Engine Optimization (SEO) aspects on Online Promotion among Malaysian SME companies. The literature identifies four SEO dimensions that influence Online Promotion: SEO Connectivity, SEO Competitiveness, SEO Experience, and SEO Techniques. The online survey received 153 responses from Malaysian SME service providers. In addition to descriptive statistics, the data were subjected to Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. The proposed framework builds a strong relationship between SEO Dimensions and Online Promotion for Malaysian SME businesses. According to the analysis findings, there is a significant relationship between SEO Competitiveness and Online Promotion for Malaysian SME businesses. In addition, the data found a significant relationship between SEO Experience and Online Promotion. The value of SEO Competitiveness and SEO Experience, as well as the responses to the study, show that these tactics are frequently used in Online Promotion for SME companies in Malaysia. The findings will help company decision-makers enhance their internet presence and reach. It may result in decreased marketing expenses and a rise in new clients, consequently boosting the company's sales revenue.
Publisher
World Scientific and Engineering Academy and Society (WSEAS)
Subject
Economics and Econometrics,Finance,Business and International Management
Reference40 articles.
1. Digital Marketing Institute, 2019, What is SEO and how does it work?, DMI. Viewed on 15 June 2022, . 2. Özkan, B., Özceylan, E., Kabak, M. and Dağdeviren, M., Evaluating the websites of academic departments through SEO criteria: a hesitant fuzzy linguistic MCDM approach. Artificial Intelligence Review, Vol.53, No 2, pp.875-905, 2019. 3. Aw Yoke Cheng and N. R. Ab Hamid., Behavior and preferences in browsing the travel and tourism websites. 2011 IEEE Colloquium on Humanities, Science and Engineering, pp. 270-273, 2011. 4. Aw Yoke Cheng and N. R. Ab Hamid., The Usability of Hotel Websites in Managing Tourist Expectations: A Customer Relationship Perspective, International Conference on Sociality and Economics Development, 43-47, 2011. 5. Communications and Multimedia Commission (MCMC), 2020, Internet Users Survey 2020. ISSN: 1823 2523. Viewed on 15 June 2022, .
|
|