Evaluating the websites of academic departments through SEO criteria: a hesitant fuzzy linguistic MCDM approach

Author:

Özkan Barış,Özceylan Eren,Kabak Mehmet,Dağdeviren Metin

Publisher

Springer Science and Business Media LLC

Subject

Artificial Intelligence,Linguistics and Language,Language and Linguistics

Reference67 articles.

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2. Atanassov KT (1986) Intuitionistic fuzzy sets. Fuzzy Sets Syst 20(1):87–96

3. Auinger A, Brandtner P, Großdeßner P, Holzinger A (2012) Search engine optimization meets e-business—a theory-based evaluation: findability and usability as key success factors. In: International conference on e-business, pp 237–250

4. Aydin S, Kahraman C (2012) Evaluation of e-commerce website quality using fuzzy multi-criteria decision making approach. IAENG Int J Comput Sci 39(1):64–70

5. Baye MR, Santos BD, Wildenbeest MR (2016) Search engine optimization: what drives organic traffic to retail sites? J Econ Manag Strategy 25(1):6–31

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