The Factors Influencing Mobile Banking Usage among University Staff-Reference-Cited by-同舟云学术

The Factors Influencing Mobile Banking Usage among University Staff

Published:2021-01-05 Issue: Volume:18 Page:179-189
ISSN:2224-2899
Container-title:WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
language:en
Short-container-title:

Author:

Sulaiman Yaty¹,Jauhari Norfadhillah¹

Affiliation:

1. School of Business Management, College of Business, Universiti Utara Malaysia, Kedah, Malaysia

Abstract

This study examine customer’s influencing factors to use mobile banking. To achieve theobjectives of this study, four variables has been discussed which are perceived usefulness, perceivedease to use, perceived enjoyment and perceived credibility. 400 questionnaires were distributed toUniversiti Utara Malaysia (UUM) staff’s. The data of this study was analyzed using computerperipherals Social Science Statistics Package (SPSS) version 23. Study found that all the variables aresignificant influencing customer’s usage of mobile banking except for perceived enjoyment.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

Subject

Economics and Econometrics,Finance,Business and International Management

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