The Effect of Push Motivational Factors and Pull Motivational Factors on Tourist Loyalty Through Satisfaction on Halal Tourists in East Java

Abstract

Many countries in the world consider tourism as an important sector in their economy. Tourism can bring many people from various countries to a destination and as a result tourism can contribute significantly to the economy. Achieving tourist satisfaction can be very challenging for the country. There are several factors that can affect tourist satisfaction; among them, the motivating and interesting motivational factors tested in this study. In this study examines the influence of these motivational factors on tourist satisfaction. Internal attributes and halal tourism destination attributes are used to measure motivational factors. Nowadays the concept of halal has become a trend in economic development in Indonesia, starting from the emergence of halal products (food and beverages), halal cosmetics, halal fashion and halal tourism to lifestyle (halal lifestyle). Therefore the halal tourism destination (halal tourism) is the object of this study. The results of the study prove that push motivational factors and pull motivational factors have a positive and significant effect on tourist loyalty through satisfaction with halal tourism destinations in East Java