Brand Happiness: The Searching and Finding of the “Holy Grail” of Marketing
Author:
Publisher
Nomos Verlag
Subject
General Earth and Planetary Sciences,General Environmental Science
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. New isoindolinone derivatives isolated from the fruiting bodies of the basidiomycete Hericium coralloides;Mycological Progress;2023-12-22
2. From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy;Journal of Hospitality Marketing & Management;2023-11-12
3. Psychology in action: Social media communication, CSR, and consumer behavior management in banking;PLOS ONE;2023-08-17
4. Hericioic Acids A–G and Hericiofuranoic Acid; Neurotrophic Agents from Cultures of the European Mushroom Hericium flagellum;Journal of Agricultural and Food Chemistry;2023-07-13
5. Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness;Journal of Product & Brand Management;2023-02-28
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