Effective Advertising: Understanding when, how, and why Advertising Works Effective advertising: Understanding when, how, and why advertising works-Reference-Cited by-同舟云学术

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Effective Advertising: Understanding when, how, and why Advertising Works Effective advertising: Understanding when, how, and why advertising works

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SAGE Publications, Inc.

Cited by 19 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics;Psychology & Marketing;2024-09-11

2. Marketing higher education on YouTube: a content analysis of college promotional videos;Journal of Marketing for Higher Education;2024-09-10

3. When Advertisements Look Like Products:;Quarterly Journal of Marketing;2024-07-19

4. How similar-to-me is too similar-to-me? Do young women really want to be like the influencer in that luxury fashion advertisement?;Journal of Textile Engineering & Fashion Technology;2024-05-27

5. The Effect of Advertising Music as a Non-Verbal Cue on Consumer Responses;Japan Marketing Journal;2024-01-10

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