The Effect of Advertising Music as a Non-Verbal Cue on Consumer Responses
Author:
Affiliation:
1. Senior Assistant Professor, School of Global Japanese Studies, Meiji University, Japan
Publisher
Japan Marketing Academy
Link
https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.007/_pdf
Reference45 articles.
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4. Alpert, J. I., & Alpert, M. I. (1990). Music influences on mood and purchase intentions. Psychology and Marketing, 7(2), 109–133. doi: 10.1002/mar.4220070204
5. Alter, A. L., & Oppenheimer, D. M. (2009). Uniting the tribes of fluency to form a metacognitive nation. Personality and Social Psychology Review, 13(3), 219–235. doi: 10.1177/1088868309341564
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