Relationship Marketing of Services: Growing Interest, Emerging Perspectives-Reference-Cited by-同舟云学术

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Relationship Marketing of Services: Growing Interest, Emerging Perspectives

Published: Issue: Volume: Page:149-170
ISSN:
Container-title:Handbook of Relationship Marketing
language:
Short-container-title:

Author:

Berry Leonard L.

Publisher

SAGE Publications, Inc.

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Comparing and contrasting customer success management and relationship marketing;Cogent Business & Management;2024-05-30

2. Exploring the fear of missing out (FOMO) and customer bonds in service relationships;Journal of Services Marketing;2024-03-20

3. Service Quality in Higher Education Based on Students’ Perspectives;British Journal of Education, Learning and Development Psychology;2023-05-07

4. EFFECT OF RELATIONSHIP MANAGEMENT ON CONSTRUCTION PROJECT SUCCESS DELIVERY;JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT;2023-04-05

5. Integrating transactional and relationship marketing: a new approach to understanding destination loyalty;International Review on Public and Nonprofit Marketing;2020-09-08

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