Virtual Reality & Artificial Intelligence in Real Estate Business: A Tool for Effective Marketing Campaigns

Abstract

This article aims to discuss an investigation centered on constructing a real estate app based on developing technologies such as Artificial Intelligence and Virtual Reality. Artificial Intelligence and Virtual Reality technology in the real estate industry are investigated in this paper, along with its potential benefits and drawbacks. Both virtual reality (VR) and artificial intelligence (AI) technologies have a lengthy history in the academic world, dating back to the middle of the previous century; however, they have not been developed to the same level due to a lack of vast amounts of data and the computer capacity both technologies demand. Because the proliferation of IT technologies in recent years has helped to remove technical constraints, there has been a sharp rise in interest in virtual reality (VR) and artificial intelligence (AI) technologies in society and among the general public during the past several years. Not only the research and theoretical concepts about the virtual world but also the practicability of businesses operating in a variety of sectors are becoming an increasingly important aspect. When it comes to virtual reality, in particular, pictures that include 360 degrees are where the attention is being directed. The entire setting can be caught in a three-dimensional space using specialized cameras, and the resulting footage can be pieced together so that the spectator will feel as though they are present in the room and can observe what's going on from that vantage point. This paves the way for the presentation of many alternatives. The study's primary focus was the application of artificial intelligence and virtual reality, which is significant to the real estate field. This article explains how artificial intelligence (AI) and virtual reality (VR) technology can benefit the real estate business.