Implication of Artificial Intelligence in Hospitality Marketing

Abstract

The chapter investigates the impact of artificial intelligence (AI) on marketing strategies in the hospitality industry. It discusses how AI technologies like machine learning, natural language processing, and computer vision have transformed customer interactions. The chapter emphasizes the importance of AI in learning and adapting to customer behavior and standards, highlighting its significant role in the industry. This chapter explores the practical applications of AI in the hospitality industry, highlighting its potential in creating unique customer profiles and providing personalized tips. Predictive analytics reveals AI's ability to anticipate vacation patterns and enable dynamic pricing, enabling businesses to adapt to market changes. The chapter emphasizes the marketing significance of augmented and virtual reality, highlighting their potential to provide immersive experiences and influence customer decisions through virtual tours. The chapter concludes by highlighting the industry's progress in AI and the need for further research.