Author:
Sabay Mar Patrick A.,Siscon Angelica Joyce A.,Gono Nexofelou R.
Abstract
The study was initiated to assess the service marketing of selected hotels in Tagum City. This study employed a quantitative design that involved 400 customers as participants of the study. Participants were selected because they are customers of selected hotels in Tagum. Results show that a high level of service marketing (x=4.21) among select hotels in Tagum City. This is based on the measures of service marketing; service concept (x=4.16), accessibility of service (x=4.14), interactive personnel(x=4.27) axillary service(x=4.18) and consumer influences(x=4.19). In addition, all measures of service marketing garnered a descriptive level of high. Recommendations were made to address the results.
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