Attendee Segmentation based on Gender and Fan Types-Reference-Cited by-同舟云学术

Attendee Segmentation based on Gender and Fan Types

Published:2022 Issue:2 Volume:14 Page:3-17
ISSN:1884-0094
Container-title:Japanese Journal of Sport Management
language:en
Short-container-title:JJSM

Author:

Wada Yukako¹,Matsuoka Hirotaka²,Fujimoto Junya³

Affiliation:

1. Ritsumeikan University

2. Faculty of Sport Sciences, Waseda University

3. Osaka University of Health and Sport Sciences

Publisher

Japanese Association for Sport Management

Subject

General Medicine

Link

https://www.jstage.jst.go.jp/article/jjsm/14/2/14_2022-001/_pdf

Reference50 articles.

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3. Blank, A. S., Sweeney, K., and Fuller, R. D. (2014) Room for growth in professional sport: An examination of the factors affecting African-American attendance, Sport Marketing Quarterly, 23: 225-240.

4. Borland, J. and MacDonald, R. (2003) Demand for sport. Oxford Review of Economic Policy, 19: 478-502.

5. Carlson, J., Vincent, L., Hardesty, D. M., and Bearden, W. O. (2008) Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35: 864-874.

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