Author:
Carlson Jay P.,Vincent Leslie H.,Hardesty David M.,Bearden William O.
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Reference95 articles.
1. Ailawadi, Kusum L., Rajiv P. Dant, and Dhruv Grewal (2004), “The Difference between Perceptual and Objective Performance Measures: An Empirical Analysis,” MSI Report No. 04-103, Marketing Science Institute, Cambridge, MA.
2. Alba, Joseph W. and J. Wesley Hutchinson (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13 (March), 411–54.
3. ——— (2000), “Knowledge Calibration: What Consumers Know and What They Think They Know,” Journal of Consumer Research, 27 (September), 123–56.
4. Baumgartner, Hans and Rik Pieters (2003), “The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time,” Journal of Marketing, 67 (April), 123–39.
5. Baumgartner, Hans and Jan-Benedict E. M. Steenkamp (2001), “Response Styles in Marketing Research: A Cross-National Investigation,” Journal of Marketing Research, 38 (May), 143–56.
Cited by
230 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献