Research Note: Effects of Price on Tourist Satisfaction-Reference-Cited by-同舟云学术

Research Note: Effects of Price on Tourist Satisfaction

Published:2008-09 Issue:3 Volume:14 Page:657-661
ISSN:1354-8166
Container-title:Tourism Economics
language:en
Short-container-title:Tourism Economics

Author:

Campo Sara¹,Yagüe María J.¹

Affiliation:

1. Department of Marketing, Faculty of Economics, University of Madrid, Ctra Colmenar Viejo km 15.5, 28049 Madrid, Spain. Tel: +34 914 978669

Abstract

This study analyses the influence of price on the formation of tourists' satisfaction with the purchase of a package tour. The academic literature affirms that the relationship between the two variables is negative. However, when the authors attempt to estimate by using linear models, the relationship turns out to be nonsignificant. This is due to the two-sign effect that price exercises on satisfaction: one positive (as an indicator of product quality) and the other negative (as an indicator of sacrifice).

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.5367/000000008785633596

Reference9 articles.

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2. A Study of Price and Quality in Service Operations

3. Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

4. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

5. Hair J.J., Anderson R.E., Tatham R.L., Black W.C. (1998), Multivariate Data Analysis, Fifth Edition, Prentice Hall, Englewood Cliffs, NJ.

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